Can Fast Paced Growth In China Threaten Starbucks' Premium Status?

Recently Starbucks Corporation‘s announced that it will bring its first International Starbucks Roastery and Reserve Tasting Room to China in 2017. The 30,000 square feet Roastery, which is to provide Chinese consumers with an immersive and instructive experience, will open in late 2017 in Shanghai. Inspired by its first such location that debuted in Seattle in 2014, the Roastery will allow Chinese consumers to better understand the craft of roasting and brewing a range of Starbucks coffees. T...